Category | Marketing Your Franchise

The No.1, Ultimate Rule to Increase Your Turnover – Re-Visited

In my earlier article on the same subject I talked of the 74 year old Victor and his super successful way of making sales by following some very simple principles in getting face to face with his customer. I have … Read more…

The No.1, Ultimate Rule to Increase Your Turnover

There are a million theories out there about how to increase business. Some people gain knowledge through experience. Experience is the result of trial and error. Through experience I learnt the number 1, ultimate rule for increasing turnover. As we … Read more…

If you think sales is an unimportant part of your business just try doing business without them.

Whether you are in Business to Business (B2B) or Retail, if you are a tradesman, chef, accountant or doctor, the one thing your business can’t do without is sales. I work with a lot of franchise companies helping their franchisees … Read more…

Think LOCAL, as well as Global

Local advertising can give you good value for your money You are only weeks away from opening your new franchise business, or you have just taken over in the last few months, you re read your agreement and you remember … Read more…

The 9 local area marketing strategies you need to know

In franchising there are generally two types of marketing and advertising strategies. The first, often referred to as ‘global’ advertising and marketing, is usually implemented by the Franchisor and is funded by the advertising and marketing levy paid by franchisees. … Read more…

Marketing Your Retail Franchise Business

So you’ve bought a franchise – you’ve invested in a business with a recognised brand name, some built in support and a proven business model.  All you need to do now is open the door and the customers will come … Read more…

Local Area Marketing for your small business

1. Know your market. Make sure you really understand the pond you are fishing in.  The demographics of one suburb to the next can vary vastly.  You want to be really clear on the profile of  your locality.  What’s the … Read more…