I’ve just finished up at the Franchise Council of Australia’s National Convention for 2010 which was held on the Gold Coast.
It was a well organized and great event put on by the FCA, but the biggest question I have from my experience is “Where were the franchise owners?”. Sure there were a handful around, and I mean “a handful” of very keen franchise owners no doubt looking for every advantage they can find to make their business more successful – and power to them.
I Know You Think It’s Not For You
I get the fact that the great majority of franchise owners view the FCA Convention as a ‘franchisor’ event. That was clear to me in my days inside franchise companies as this was often made quite clear.
So for the ‘handful’ of franchise owners that were there, are they the true entrepreneurial types looking to squeeze every advantage that they can get their hands on?
I reckon they must be.
One of the key note speakers Craig Rispin (Futurist), made an observation about the great Steve Jobs of Apple fame, when he talked about innovation and gaining an advantage on your competitors. Jobs said many years ago to a keen group of Apple employee’s “Look at what everyone else in your market is doing – and then go in exactly the opposite direction.” or words to that affect.
What’s this got to do with a lack of franchise owners at a franchise convention you ask?
Well, the Griffith University statistics on franchising presented on day one in their Franchising Australia 2010 research, say that their are 62,000 franchise businesses in Australia.
So my guess is that those ‘handful’ of franchise owners who left behind around 61,950 of their peers by being at the National Franchise Convention are obviously “doing a Steve Jobs”.
Given their commitment to access information on improving their business, my money is on those franchise owners to take their businesses above and beyond.
More later on why I believe you should be pencilling in the next FCA Convention In Melbourne on October 9, 10 and 11, next year in Melbourne!
I’m certain more franchise owners would get value, but even more importantly, you would bring value as well…..